TABLE OF CONTENTS
- Overview: What Is a Domain?
- What are DNS Records?
- What You Can Do with Domains on Our Platform
- Before You Get Started
- Buying a Domain: Where to Start
- Centralized Domain Management
- What You Can Do
- Manage Domains
- Root Domain vs Subdomain vs WWW
- Root Domain
- Subdomain
- WWW (www.yourbrand.com)
Overview: What Is a Domain? #
A domain is the web address people type into a browser to access your online presence—such as yourbrand.com
. On our platform, domains allow you to brand and power multiple tools including funnels, websites, blogs, webinars, client portals, and email communications.
What are DNS Records? #
DNS records (Domain Name System records) are essential building blocks of the internet. They act like a digital phone book, telling browsers and services how to reach your domain or subdomain by translating human-friendly domain names (like yourbrand.com) into machine-readable IP addresses.

What You Can Do with Domains on Our PlatformYou can manage all domain connections in one place, ensuring clear visibility and streamlined setup. #
- Funnel / Website / Store / Webinar / Blog
- Use your domain to host customer-facing pages such as funnels, ecommerce stores, webinars, or blogs.
- Client Portal
- Use your custom domain to host a client-facing dashboard.
- Gives your clients a branded experience when accessing assets, campaigns, or reports.
- Branded Domain (for White-Labeling)
- Connect a domain to white-label your sub-account or SaaS features.
- This replaces the default
.hlpages.co
URLs with your own branding.
- WordPress
- If you’re using our WordPress hosting, point your domain to your WordPress site using provided DNS records.
- The system will auto-detect and validate once DNS setup is complete.
- Email
- A domain is required to authenticate your email sending (e.g., via SPF, DKIM, DMARC).
- Connecting it improves email deliverability and ensures your messages aren’t flagged as spam.
Before You Get Started #
What do you need? #
- An active account
- A domain, either:
- Purchased internally
- Purchased via a third-party registrar (e.g., Namecheap, GoDaddy)
- Access to the domain’s DNS settings (required for manual setup)
Buying a Domain: Where to Start #
Before you can connect a domain, you need to own one. There are two ways to purchase a domain:
1. Buy Directly #
- Easiest option handled fully inside the platform.
- Go to Settings > Domains > Purchase Domain.
- Search for your desired domain name and complete the purchase.
- Domains bought internally are automatically labeled as Internal and come with built-in DNS management and SSL.
2. Buy from a Third-Party Registrar #
- Use providers like GoDaddy, Namecheap, Google Domains, etc.
- After purchasing, you’ll need to manually connect the domain by updating DNS records.
- These are categorized as External Domains in the system.
Tip: Make sure you have access to your registrar’s DNS settings if purchasing externally—this will be required during setup.
Centralized Domain Management #
All domains whether internal or external (connected via third-party providers) can be managed from the centralized Domains settings page within each sub-account.
What You Can Do #
From this page, you can:
- Add domains or subdomains
- View connected products (Funnels, Websites, Emails, etc.)
- Check domain and SSL status
- Access DNS settings (for internal domains)
- Identify and resolve required actions (e.g., verification, connection issues)
Domains are clearly labeled:
- Internal Domains – Purchased through our platform
- External Domains – Connected from external provider
Manage Domains #
- Includes tabs for Connected Products and DNS Records (DNS available for internal domains)
- Lists connected product types (Funnels, Email, Website)
- Status indicators help with quick troubleshooting
- Filters allow sorting by product type; the menu (three dots) provides edit/remove options
Additional Features:
- Search bar for quick domain lookup
- Auto-renewal and expiry tracking for internal domains
- Visual indicators highlight domains needing attention
Root Domain vs Subdomain vs WWW #
Root Domain #
- Your main domain name.
- Example:
example.com
- Used for your primary site or homepage.
Subdomain #
- A prefix added to your root domain.
- Example:
blog.example.com
,store.example.com
- Used to separate different sections (like blogs, funnels, portals) without needing a new domain.
WWW (www.yourbrand.com) #
- Technically a subdomain of
yourbrand.com
. - Example:
www.example.com
- Often used as the default web address.
- Best practice: Pick one version (with or without
www
) and redirect the other to it for consistency and SEO.
Learn More #
- Troubleshooting Guide: Connecting Your Domain