This article will show you how to build and configure an exit-intent pop-up using Aiphilia’s website and funnel builders. Exit-intent pop-ups help re-engage users before they leave your page, encouraging sign-ups, lead capture, or special offers.
TABLE OF CONTENTS
- What is an Exit Intent Pop-up?
- Key Benefits of Exit Intent Pop-ups
- How To Create an Exit Intent Pop-up
- Desktop vs Mobile Behavior
- Frequently Asked Questions
- Related Articles
What is an Exit Intent Pop-up? #
Exit intent pop-ups are triggered when a user’s cursor behavior indicates they are about to leave your site, typically by moving toward the browser bar or close button. Aiphilia enables you to design pop-ups within the website or funnel builder and configure them to trigger based on exit intent.
Key Benefits of Exit Intent Pop-ups #
Exit-intent pop-ups can significantly boost lead capture and conversion by offering a last-chance call-to-action. Here’s what makes them valuable:
- Reduce bounce rate: Prevent users from leaving without engaging by presenting an offer right before they exit.
- Capture abandoning visitors: Use one final message or incentive to collect lead information before the user leaves.
- Boost conversion rates: Exit pop-ups can turn hesitant users into leads with time-limited deals or special discounts.
- Customizable content: Design the look, layout, and form fields of your pop-up to fit your brand.
- Flexible form integration: Embed any Aiphilia form to collect emails, phone numbers, or other key data.
- Works within funnel and website builder: No need for third-party tools—exit-intent behavior is built into Aiphilia’s editor.
How To Create an Exit Intent Pop-up #
Follow these steps to build your exit-intent pop-up from form creation to trigger configuration.
Step 1: Create a Form for Your Pop-up #
Forms are what allow you to collect information from users in the pop-up. Start by creating or locating the form you want to use in the pop-up.
Click here to learn more: How to create a contact form in Aiphilia?
Step 2: Create the Pop-Up #
Now you’ll create pop-up within a funnel or website builder page and add the form that was created.
- Navigate to Sites → Funnels or Websites and select the funnel or website you want to use
- Locate the specific funnel step or page that the pop-up will be added to. Click the blue Edit button to open that website page or funnel step in the builder
- In the top navigation bar of the website builder, click Pop-up Settings
- Click Add Row, then Add Element to add a Form element to the Pop-Up. Use the form picker to select your desired form
- Customize the pop-up design to match your branding.
- (Optional) Use the sidebar dropdown to switch the selected form after adding the initial form.

Step 3: Set the Pop-up to Trigger on Exit Intent #
To make the pop-up appear when users attempt to leave, you need to configure the correct setting.
- Click the blue button named Pop Up Settings with the gear icon at the top of the pop-up.
- In the sidebar, scroll to “Show Pop-up On”.
- From the dropdown, choose Exit. Selecting “None” or “Delay” will disable or change the intended behavior

Step 4: Test the Pop-up #
Once saved and published, test that the Pop-Up is working as desired.
- Preview the page or funnel step
- Move your cursor toward the top of the browser (as if exiting)
- Confirm the pop-up appears
- Adjust styling and content as needed

Desktop vs Mobile Behavior #
Exit intent detection uses mouse cursor tracking, so it only works on desktop. This behavior does not function on mobile because touchscreens lack a cursor.
Explore best practices for mobile engagement in our guide: Creating Mobile-Responsive Designs Made Easy
Frequently Asked Questions #
Q: Can I use an exit-intent pop-up on a non-Aiphilia website?
No. Exit-intent pop-ups are only supported on funnels and websites built inside Aiphilia.
Q: What happens if I choose “None” or “Delay” instead of “Exit”?
The pop-up won’t behave as an exit-intent prompt. “None” disables it, and “Delay” will show the pop-up after a time delay instead of cursor exit.
Q: Can I use different forms for different pop-ups?
Yes. You can assign different forms to individual pop-ups on each funnel step or page.
Q: Can I preview the pop-up before going live?
Yes. Use the page preview option inside the builder to test behavior before publishing.
Q: Does the pop-up styling match my site?
You can fully customize the pop-up’s row, column, background, and form styles to match your site branding.
Related Articles #
- Show Popup on Entering Funnel/Website
- How to Use Embedding Options for Forms
- Creating Mobile-Responsive Designs Made Easy
- Embedding Aiphilia Forms on Non-Aiphilia Websites