Doc Summary
We’re excited to announce that the Marketing Audit Report for all Sub-Accounts!
What is the Marketing Audit? #
The Marketing Audit is a powerful diagnostic tool designed to help you understand the overall health and performance of your business (sub-account). It provides a comprehensive analysis across several key areas, helping you identify growth opportunities and reinforce your value as an agency.
Why Use the Marketing Audit? #
- Measure Business Health at a Glance
Get an in-depth snapshot of how your business is performing across critical marketing and operational dimensions. - Reinforce Agency Value
Show your clients exactly where their business stands and how your agency is driving improvements. - Boost Visibility into Key Metrics
Access detailed insights that can guide strategy, optimize performance, and enhance client satisfaction.
What Does the Audit Include? #
- Google Business Profile Audit
Evaluate the completeness and optimization level of your GBP listing. - Website Performance Audit
Check for speed, responsiveness, SEO-friendliness, and overall user experience. - Local SEO Heatmap
Visualize your local visibility across various search terms and geographies. - Listings Analysis
Ensure your business information is consistently and accurately listed across platforms. - Online Reviews Audit
Analyze review quantity, quality, and response patterns to gauge your reputation health. - Business Detail Accuracy Check
Review foundational business data (name, address, phone, etc.) for correctness and consistency.
Feature Access Control
- The feature is enabled by default for all users within a Sub-Account.
- You can manage access by updating Roles & Permissions under:
- Sub-Account > Settings > My Staff > Roles
How to Generate Marketing Audit Report
- Navigate to: Sub-Account > Settings > Labs
- Enable: ‘Marketing Audit’
- Go to: Sub-Account > Reporting > Audit Report
- Click: ‘Generate Report Now’ (Give it a moment – your report will be auto-generated!)
- Sub-account admins will also be notified via email once the automated report is generated.
Note: If Report is not getting generated please check
- Your location’s profile details. It should have Google Place Id URL under socal Links
- If there is no place id in social links, we try getting it from GBP integrations.
- If not found, we don’t generate the report
Competitive Analysis in the Marketing Audit
Understand how your business stacks up against the competition with our AI-Powered Competitor Analysis. This feature helps you uncover actionable insights by comparing your business’s online presence with others in your market.
How to Add Competitors and Generate the Report #
- Navigate to the “Compare Reports” Tab
Once your Marketing Audit is generated, go to the Compare Reports tab. - Add Up to 3 Competitor Businesses
Enter the details of three distinct businesses you’d like to analyze against your own. - Click “Compare Reports”
This will initiate the AI-driven Competitor Analysis and generate side-by-side insights.
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What Does the Competitor Analysis Include? #
Currently, the Competitor Analysis covers two critical areas:
- Listings Comparison
Review the accuracy, completeness, and optimization of your business listings compared to your competitors. - Online Reputation (Reviews) Comparison
Gain insight into review volume, sentiment, and engagement strategies. Understand how your reputation measures up and where you can improve.
Note: The analysis is based on published listings available online for both your business and the selected competitors.
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♻️ Run Multiple Analyses Easily #
Want to analyze different competitors? Simply add new business profiles in the Compare Reports tab and click the Compare Reports button again. The system will generate a fresh comparison report with updated insights and recommendations
Pro Tip
Run the Marketing Audit once a month to measure progress, find opportunities, and stay ahead of your competitors
Other Important Support Articles
- Grading Sheet and Sidebar in Marketing Report: https://help.Aiphilia.com/support/solutions/articles/155000004744-prospecting-tool-grading-sheet-and-sidebar-in-marketing-report
- Understanding the Grades in Your Marketing Audit Report: https://help.Aiphilia.com/support/solutions/articles/155000003125-understanding-the-grades-in-your-marketing-audit-report
