Create headings, quotes, code blocks, colorful highlights, and perfectly nested lists – no HTML blocks or third-party hacks required. This article shows you how to drop the Rich Text Element into any funnel or website page and start writing with word-processor-style controls right inside the Builder.
TABLE OF CONTENTS
- What Is the Rich Text Element?
- Key Benefits of Using the Rich Text Element
- Advanced Formatting Features
- Switch Between Paragraph and Headings
- Create Block Quotes
- Inline Code Blocks
- Full Code Blocks
- Advanced and Nested Lists
- Highlighting Text with Background Color
- Keyboard / Markdown Shortcuts
- Sidebar Styling Options
- How to Add a Rich Text Element
- Frequently Asked Questions
- Related Articles
What Is the Rich Text Element? #
The Rich Text Element empowers you with advanced formatting capabilities directly within the editor. The all-in-one text box brings advanced formatting including headings, block quotes, inline code, multi-level lists, and highlight colors.
Because everything lives in a single element while using the same sidebar as the Paragraph element, you can style content faster. Unlike basic paragraph elements, it allows you to seamlessly switch text styles, add block quotes, highlight text, and insert code blocks without needing custom HTML or CSS.
Key Benefits of Using the Rich Text Element #
Enhance your content creation experience with these major advantages:
- Easy Formatting: Effortlessly switch between paragraphs, headings, and styles
- Advanced Lists: Create organized content with various bullet styles (disc, circle, square), and numbering formats (numeric, alphabetic, Roman numerals)
- Highlighting and Quotes: Emphasize important content with customizable highlights colors and block quotes
- Markdown-Style Shortcuts: Type >, `code`, or “` to auto-create quotes and code blocks
- No Coding Required: Eliminate the need for third-party tools or HTML blocks, improving workflow efficiency
- Zero Learning Curve: The sidebar matches the existing Paragraph element, so styling feels familiar
Advanced Formatting Features #
Explore powerful formatting features within the Rich Text element to elevate your website content:
Switch Between Paragraph and Headings #
Instantly change text from paragraph to headings (H1-H6) directly within the floating toolbar:
- Highlight the text in the Rich Text element
- Click the Paragraph dropdown
- Select your preferred heading style from the dropdown list

Create Block Quotes #
Highlight important quotes or customer testimonials clearly:
- Type the greater-than symbol (>) within a Rich Text element
- Hit enter to create the Block Quote
- Add your text to the Block Quote

Inline Code Blocks #
Clearly display inline code snippets within your content:
- Surround the desired text with single backticks (`) within a Rich Text element

Full Code Blocks #
Effectively present larger code segments:
- Type triple backticks (“`) within a Rich Text element
- Hit enter to create the Full Code Block
- Add your text to the Full Code Block

Advanced and Nested Lists #
Improve content structure and readability with advanced list types:
- There are two ways to create a list within a Rich Text element:
- Type asterisk (*) then hit space
- Highlight the text and within the floating toolbar, click Unordered List or Ordered List
- Type asterisk (*) then hit space
- Click the dropdown next to the bullet to select the list type:
- The options for unordered lists are:
- • (Bullets)
- ○ (Circles)
- ■ (Squares)
- • (Bullets)
- The options for ordered lists are:
- 1 2 3 (Numeric)
- a b c (Lower Alpha)
- A B C (Upper Alpha
- i ii iii (Lower Roman)
- I II III (Upper Roman)
- 1 2 3 (Numeric)
- The options for unordered lists are:
- Press Tab to indent (create nested levels) or Shift + Tab to out-dent

Highlighting Text with Background Color #
Draw attention to key phrases or points:
- Select the desired text within a Rich Text Element
- Click the Color Picker icon from the floating toolbar and choose your highlight color

Keyboard / Markdown Shortcuts #
Action | Keyboard / Markdown Shortcut |
Toggle Paragraph ↔ Heading | Ctrl + Alt + 1-6 (Windows) or ⌘ + Option + 1-6 (Mac) |
Add Block Quote | Type > + Space at line start |
Inline Code | Wrap text with back-ticks `code` |
Code Block | Type triple back-ticks “` then Enter |
Highlight Color | Select text → choose color swatch |
Sidebar Styling Options #
Everything you can tweak in a Paragraph block—fonts, size, line-height, shadows, animation—works here too, so your Rich Text stays perfectly on brand.
- Typography: Choose font family, weight, size, and line spacing.
- Spacing: Adjust margin and padding for desktop, tablet, and mobile.
- Effects: Add drop shadows or entrance animations.
- Visibility: Show or hide the element on specific devices.
- Advanced: Apply a custom CSS class for theme-wide overrides.
How to Add a Rich Text Element #
Follow these three quick steps to get the element onto your canvas and start typing:
- Open the funnel or website Builder for your page
- In the left panel, click Quick Add → Rich Text
- Drag the element into any row or column and click once to begin editing

Frequently Asked Questions #
Q: Can I convert an existing Paragraph element into Rich Text?
No. The text must be a Rich text element to switch between a heading and paragraph
Q: How do I create nested lists?
After creating your main list item, press “Tab” or use the indent option to create nested sub-items.
Q: Can I use the Rich Text element and Paragraph element interchangeably when writing paragraphs?
Yes, but Rich Text provides advanced formatting tools not available in the standard Paragraph element.
Q: Will global fonts and colors apply automatically?
Absolutely. The element inherits your global theme settings.
Related Articles #
- How to Change Heading Tags (h1, h2, etc) on Funnels/Websites
- Font Weight in Funnels and Websites
- Sites Overview