TABLE OF CONTENTS
- Overview
- How to Use Nested URL Paths
- Path Validation and Restrictions
- Best Practices
- Conclusion
Overview #
The Nested URL Paths feature allows you to create hierarchical URLs for your funnels, websites, and webinars using forward slashes (/) to represent site structure. Instead of slashes being converted to hyphens, you can now define meaningful nested paths that reflect your content organization and improve SEO.
Examples of Nested Paths #
- /resources/courses/sales-funnel
- /webinars/2025/summer-session
- /campaigns/holiday/black-friday-offer
- /funnels/product-launch/step-1
How to Use Nested URL Paths #
- Go to any funnel, website, e-commerce, or webinar page or step.
- Click Edit.
- Enter your desired nested URL path, using / to create hierarchical structures.

Path Validation and Restrictions #
Reserved Paths #
Certain paths are reserved for system functionality and cannot be used. Attempting to use them will result in an error message.
System Routes #
- /b/ — Reserved for blogs functionality
- /c/ — Reserved for categories
- /product/ — Reserved for product pages
- /collections/ — Reserved for collection pages
- /post/ — Reserved for blog posts
- /category/ — Reserved for category pages
- /author/ — Reserved for author pages
- /tag/ — Reserved for tag pages
- /store/account — Reserved for store account functionality

Best Practices #
- Avoid trailing slashes – Use clean, canonical paths without a trailing slash (e.g., /path/subpath instead of /path/subpath/).
- Eliminate double slashes – Ensure there are no duplicate slashes in your paths (e.g., /path/subpath, not /path//subpath).
No empty segments – Avoid leaving blank segments between slashes (e.g., use /category/item, not /category//item). - Use descriptive, meaningful paths – Clearly communicate the content and its hierarchy with readable, intuitive URLs (e.g., /blog/seo-tips instead of /b/123).
- Organize logically – Structure paths in a way that makes sense to visitors and mirrors your site’s navigation or content hierarchy.
- Optimize for SEO – Well-nested, keyword-rich paths can boost search engine rankings by signaling clear content relationships.
Conclusion #
Nested URL paths offer powerful flexibility for organizing your content and improving your site’s SEO. By following these guidelines and avoiding reserved paths, you can create a well-structured, hierarchical website that’s both user-friendly and optimized for search engines.
Always test your nested paths thoroughly and ensure they align with your overall site architecture and marketing goals.