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Understanding terms of Analytics

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All: #

All page views – any individual visit.

Unique: #

Unique visitors that visited the page.


Opt-ins #

All: #

The number of users who opted in for the product / bought the product or submitted a form/survey or booked an appointment through a calendar.

Rate: #

“All Optin” is divided by Unique Page views


QR Scans #

QR Scans – Total QR Scans

Unique QR Scans – Unique visitors who Scans the QR Codes

Sales #

Orders #

At the funnel step level : #

The number of sale orders that happened – Essentially, how many orders were placed and does not take into account the number of products and quantities purchased. 

At the individual product level: #

Number of times the particular product has been purchased.

For Bump Product: #

The number of times the bump product is purchased.

Note: We started classifying the bump products data after 27th April 2023 12:00 pm GMT. Before this date, bump product order comes under individual product level orders.


Rate #

At the funnel step level : #

The number of times ANY product is purchased is divided by unique page views.

At the individual product level: #

The number of times the particular product is purchased is divided by unique page views.

For Bump Product: #

The number of times the bump product is purchased divided by total orders placed for the step.

Note: We started classifying the bump products rate after 27th April 2023 12:00 pm GMT. Before this date, bump product stats comes under individual product level stats.


Quantity #

At the funnel step level #

The total quantity of all products purchased in this funnel step.

At the product level #

The total quantity of the specific product in that funnel step.


Amount #

At the funnel step level: #

The total value of all the products purchased in that funnel step.

At the product level: #

Total sale value of a specific product in that funnel step.


Average Cart Value #

At the funnel step level: #

Total Amount / Total Orders.

At the product level: #

Not Applicable.


Earnings / Pageviews #

All: #

Sales Value divided by All page views (not unique page views).

Uniques: #

Earnings are divided by Unique Page views.

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